This year for Women’s Day, Amazon India highlighted a group of women-led brands on its marketplace that were making an impact by blending tradition, purpose and innovation. From handcrafted home décor to wellness and food products, these entrepreneurs used digital access to turn local skills into successful businesses that reached customers across India.
One of the featured brands, Himalayan Haat, was started by Divya Chowfin and her mother in the Himalayan region. They turned family farming traditions into a business that helped local women earn steady incomes through products like preserves and herbal infusions.
In eastern Gujarat, Aranya Pure Food, led by Bhavna Doshi, worked with tribal farmers — especially women — to bring traditional grains and forest produce into modern markets. The cooperative model gave women broader market access and a chance at financial independence.
In Jaipur, sisters Deepa and Drishti Paryani built Bhaakur, a brand focused on organic baby clothing and thoughtful parenting essentials. Their approach was rooted in equal parenting and emotional wellbeing, and they grew their business sustainably with help from Amazon’s tools and festivals.
Other stories included a jewellery brand born out of pandemic challenges, a handmade décor business celebrating India’s artisan heritage, and products designed by mothers for mothers, such as wearable breast pumps and smart baby gear. Each business showed how creativity and purpose could be turned into a livelihood with the help of e-commerce.
Another notable business, Made in Nagaland Centre, was founded to give local producers a platform to reach national customers. It brought together more than 260 entrepreneurs under one roof and helped preserve and promote traditional crafts and foods.
These stories reflected a broader trend of women using online marketplaces to grow brands that celebrated culture, met modern needs and created community impact. Many of these entrepreneurs said that being on Amazon’s platform helped them widen their reach far beyond their local regions.
