A group of women entrepreneurs in Puducherry received training in digital marketing tools as part of an initiative aimed at helping small businesses improve their online reach and sales. The programme focused on introducing participants to practical strategies for promoting products through digital platforms.
The training sessions covered the use of social media platforms, online advertising, and content creation methods that could help entrepreneurs connect with a wider customer base. Participants also learned how to build a digital identity for their businesses and use online tools to market their products effectively.
Officials involved in the programme said the initiative was designed to help women entrepreneurs adapt to a rapidly changing business environment where digital presence has become essential. By understanding tools such as social media marketing and online promotion techniques, participants were expected to expand their customer reach beyond local markets.
The workshop also highlighted the importance of digital literacy for small businesses. Trainers demonstrated how entrepreneurs could use digital platforms to showcase products, communicate with customers, and improve brand visibility.
Women who attended the sessions said the training provided them with new ideas to promote their businesses and improve sales through online channels. The initiative was seen as a step toward strengthening women led enterprises in the region by equipping them with modern marketing skills and digital tools.
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